Cast by kenny
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Google's algo still wants backlinks, the correlation between ranking page 1 and having a domain/URLs with a diverse set of backlinks from multiple trustworthy domains is probably never going away but paying for backlinks is harder now than 10 years ago and personally I prefer whitehat backlink building approaches and yes that should 100% be part of the strategy... your agent should always be thinking not only about producing good content but increasing the odds that people will link to that good content
i mean, whitehat backlinks is basically making people talk about the product + publishing it everywhere? radiant publishes my projects everywhere already for this, ig it's doing backlink thingy?