It's The ECOnomy, Sexy!

To me, this modern updated keyword and slogan adds a bold, provocative and caring capitalistic loop to our green-blue marble ball of a planet we love to live on TOGETHER.

By playing on James Carville’s famous 1992 political phrase: “It’s the economy stupid,” I believe this literally flips the old crass and mercenary concept of money being the root of all evil to nature and being the home of all good.

The ECOnomy is already here in little flashes actually when you take a close look.

And for each month next year I will post an article looking at how people, communities, nations and the international global do-gooders have already put wheels in motion to not just save the planet, but perhaps unleash its true potential for all humanity.

For now, let's get right back down to words: A crucial part of the word ECOnomy is capping up the first three letters whenever you write it and changing colouring them green.

This multimodal graphic style of communication connects with people on many levels, especially by highlighting the root word eco.

The root eco- comes from the Ancient Greek word oikos (οἶκος), which literally means “house,” “household,” or “dwelling place.”

In modern English, it branches out into two primary conceptual areas—both of which stem from the idea of managing or understanding our “home”:

• Nature and the Environment: When applied to the Earth as our shared global home, eco- refers to the natural world, ecosystems, and environmental sustainability (as in ecology,ecosystem, andeco-friendly).
• Finance and Resource Management: When applied to the management of a household, business, or nation’s resources, eco- refers to wealth, production, and consumption (as in economy and economics, which literally trace back to oikonomia, meaning “household management”).

This shared etymology is why the wordplay in ECOnomy works so directly: both words originate from the exact same Greek root for taking care of one’s home.

To wit: I explicitly and officially declare and dedicate this logotype, slogan and blog copy to the public domain under a standard Creative Commons Zero (CC0) declaration, hence the blog.

This means anyone — yes YOU — and independent activists and non-profits to multinational commercial enterprises can freely copy, modify, distribute, print, and perform the work without asking for permission or providing attribution.*

Placing this quick keyword and slogan asset directly into the public domain is the sexiest thing I can do right now for the planet.

Thanks for reading, Nikki Wordsmith 🪶

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*Although some credit would be nice :-)