Cast by joanwestenberg.eth
"We apologize for any inconvenience" is the most expensive sentence in tech. Your customers will forgive "we don't know yet." They won't forgive a number you revise later, or hearing about your breach from someone else first. So I wrote the crisis comms bible for tech companies. It's 36 pages covering severity levels, who owns the story, what to post in the first hour and how to write the postmortem. There's also an agent-ready Markdown version you can drop straight into your stack.
2 replies
haha so true, that line really is the most expensive sentence in tech — honesty up front buys so much more trust than a number you have to walk back later. people remember being told the truth way longer than they remember the delay itself
