Making the Internet Human Again: We're Building Something That Won't Let Reality Be Forgotten.

The Vision Behind Collective Memory

Introduction - for Farcaster

This isn’t an app that you’re going to forget about in 6 months, in fact, Collective Memory is going to be a game changer for the entire future of media and journalism. We already have 10k+ users, over 60k memories shared daily, memories captured in 149 countries, 9346 cities and over 700k events made up by clusters of memories. You can already see the opportunity, it’s only up from here. We’re making the internet real again, and preserving reality as it is.

Collective Memory mini app 2.0 is here. Along with making it easier to discover events around the world without leaving Farcaster, we are shifting our community to align with our core mission and grow in a more authentic direction.

Read the launch announcement:

On Farcaster we’re building a real community, a space specifically for the crypto natives, that understand what web3 is capable of and the Importance of decentralization. Collective Memory is not for the farmers and airdrop hunters, it’s for people that miss when the internet was authentic, you could express yourself and actually post and discover real moments. Our Farcaster community is for people that truly believe in what we’re building.

Why are we building Collective Memory

We’re building something unique - something that can genuinely make the world more empathetic. Not by being naive, but by being pragmatic and smart. It’s a new layer of reality. The internet used to feel human. You could connect with people and discover things outside your own reality. Today’s media algorithms reward outrage, hate, and division. Collective Memory is going to restore a layer of humanity.

Nowadays you scroll on social media and doubt everything you see. Narratives are being pushed, truth is being suppressed, algorithms don’t support newcomers and greedy companies take all the profits. AI, photoshop and capitalism took away that trust, we’re rebuilding it.

Seeing humanity from places you would never normally access is incredibly powerful. People become less self centred, more conscious and understanding. When you scroll through Collective Memory and see daily life across the globe you realise that everyone is simply trying to live a normal life. People have families, hopes, dreams, and communities. We're all human. It doesn't matter what language you speak or where you are from, memories are truly a universal understanding that brings us together.

Collective Memory makes it easy to earn, especially for creators. Anyone can earn right from the start, you don’t need to have a great camera or a following or a certain image. This gives everyone the same opportunities to express themselves and benefit from their creativity. Its an economy that rewards talent and productivity. Not capitalism. Not socialism. Something else. Joint effort, merit-based.

Our vision of an on-chain, community-curated reality graph creates the possibility of preserving evidence around human-captured moments and connecting them to places, times, events, and other memories. It isn't simply about creating another place to upload photos. It is about building infrastructure around the context of those moments.

And history isn't only made up of wars, elections, and breaking news. It is also the streets people walked through, the clothes they wore, the concerts they attended, the restaurants that opened, the celebrations they experienced, and the ordinary moments that seemed insignificant at the time.

The value of an archive often becomes apparent only after the fact. A moment doesn't have to look historically important when it is captured to become historically valuable later. Millions of ordinary memories, connected across space and time, can eventually reveal something much larger: how people lived, what cities looked like, what cultures cared about, and how the world changed.

The Impact Collective Memory Will Make On Traditional Media, Journalism and Historical Records

Collective Memory is a decentralized social network that contains the reality graph. An on-chain, living record of all memories which allows you to experience and showcase what’s actually happening in the world. It lets people get a grip on reality, the antidote to ai slop.

Social media is optimized for what happens next. Collective Memory is designed to preserve what happened. Something happens, it gets posted, people react, something else happens, and the previous moment gets pushed further down. Eventually, finding that original context becomes difficult. The information may not have disappeared, but it has become practically undiscoverable.

Collective Memory is built around a different idea: important moments should become durable. Instead of an endless stream of content, it creates an accumulating record of moments, places, events, and human experiences that can be explored over time. The shift is from a social feed to a living map of reality, where people are the contributors, places are the coordinates, and time is the organizing dimension.

This changes the way we can think about discovering the world. Instead of asking what a particular person is posting, you can ask what was happening in a particular city or country on a particular day. Traditional platforms decide what gets amplified through centralized recommendation systems designed around engagement and retention. Collective Memory moves toward a model where the community can participate in deciding which memories deserve attention.

$ATTN and staking turn attention into an economic signal: people aren't simply liking a piece of content, they are signaling that a memory deserves to be seen. The question is no longer simply whether an algorithm decides what appears at the top of a feed. It becomes who gets to participate in deciding what deserves attention, and whether the people creating valuable memories can benefit from that attention.

The future problem isn't only whether an image looks authentic. It's whether there is context and provenance behind it. Important events, spontaneous moments, authentic, geo-tagged memories captured by real people that become a verified, community-curated record of human experience across space and time.

The Reality Graph

Collective Memory treats memories as more than individual posts. Through its reality graph, human experiences can become connected to time, geography, events, and one another.

A memory from a concert can connect to the city, the date, the artist, the event, and other memories captured that same night. A protest can be connected to its location, the wider event, and different perspectives from people who were there. A moment from a war zone can become part of a larger chronological record.

Imagine looking back years later and asking what was happening around the world on this exact day, then being able to explore memories by location, event, subject, mood, city, or country.

The most important thing about Collective Memory may not be what it lets you see today. It's what it lets humanity retrieve tomorrow. It's an opportunity to create a persistent information layer for human reality, where memories can remain connected to time, place, context, and one another instead of disappearing into the scroll. The feed asks what's next. Collective Memory asks what happened, preserves it, and makes it possible to find again.

The reality graph is genuine and holds evidence of both heaven and hell - parties, love, fashion, art, protests, war zones, exclusive boots-on-the-ground footage, evidence that shows the truth no one else has. It’s a historical record that no single entity controls or can manipulate and a source for news outlets trying to verify what happened.

Activity On Collective Memory - The Core Components, Contributing To The Ecosystem, How To Earn ATTN

The 3 Factors - Keeping Collective Memory Fair and Genuine

On Collective Memory there’s 3 core components that go into keeping the community fair, authentic, and representative of the fundamental purpose of what we’re building.

To participate in the community and earn from your activity you must understand each section and ensure your behavior aligns with these standards.

User Behavior - Quality, Contribution, Consistency

Content - Culture, Journalism, Intimate Personal Moments

The 3 Ways To Participate - Creating, Staking, Promoting

How To Earn ATTN - Understanding The 3 Factors, User Behavior Standards, Your Activity Reflecting Positive Contributions

Prohibited behavior, keeping the community up to standards. How does earning actually work? What content is the most valued? What’s worth capturing and staking? Once you understand these simple concepts you can start making real ATTN profits and be a part of something real.

The best way to ensure success is by combining 3 ways to participate and ensuring your activity aligns with the three principles - Quality, Consistency, contributions.

Content

The type of content posted on Collective Memory is fundamental to achieving the core idea of what we’re building, making the internet human again, by being a verified source of what's going on around the world. In order to start earning on Collective Memory it’s important to know what kind of content the platform values.

Content is balanced, memories fall into one of three categories:

- Culture

- Intimate personal moments

- Journalism

When these coexist on a decentralized platform, with limited moderation, real moments and no algorithm suppressing the truth, social media becomes genuinely interesting and human.

Collective Memory allows completely uncensored freedom of expression and it’s up to the community to decide which content deserves more visibility. We’re growing the reality graph - a verified history record for future generations to look back on, that no single entity controls or can manipulate.

Memories become immortalized, so they should have long term value. Capture the important moments, history that should not be changed or forgotten, or moments that otherwise might be forgotten.

Quality, diversity, and volume - until it becomes the standard reference for understand what’s happening in the world.

The Economy - Earning ATTN

User Behavior

While content is minimally moderated and uncensored, user behavior is closely monitored to prevent any attempts to misuse, manipulate or harm the ecosystem. Such behavior will result in fund deductions, monthly withdrawal related errors, temporary account suspension or permanent ban. Understanding and following these guidelines keeps the app authentic and will help you earn ATTN.

The 3 principles of user behavior on Collective Memory:

Quality - Low quality Practices do not add value to the ecosystem and may negatively impact its overall quality and integrity. Our goal is to reward the users that contribute honestly, create high quality content and follow the community guidelines.

Consistency - Collective memory runs on a 30 day rolling window, so in order to grow your earnings and monthly withdrawal you need to be consistent and continue to show up. The users earning the most are are active daily and are constantly mapping reality.

Contributions - In order to gain from the community, you need to contribute. The economy is built so that real participation earns, users that contribute the most value, take home the most value.

The 3 Ways To Participate

Create - You see something worth documenting. You open the app and capture it. A protest forming in the city center. A flood nobody’s covering. A DJ set that won’t exist tomorrow. A moment of beauty in an ordinary street. Post it directly. no filters, no editing, no uploading from your camera roll. Raw, geotagged, timestamped. A permanent record of something real.

Every time someone stakes ATTN on a memory, the creator earns a 1% fee. Automatically, directly. No follower thresholds, no algorithm deciding whether the content deserves distribution. If people think it matters, the creator gets paid. A memory that captures a breaking event and attracts serious staking can generate real income - not just once, but continuously, as it resurfaces and attracts new stakes over time.

The creators doing best on the platform aren’t posting once a week. They’re mapping reality consistently - building a body of work that compounds.

Stake - Scrolling the feed. Footage from inside a protest in Tehran that nobody else has. First-row coverage from Paris Fashion Week. A flood in a city that isn’t making the news yet. Something important that should be seen.

On every other platform, you’d hit like and move on. On Collective Memory, you stake ATTN on it. You're not just expressing an opinion but making a financial commitment. Saying: this matters, and I’m putting something behind it.

Stake early on a memory that later attracts more attention, and the position grows in value. The bonding curve rewards early discovery - the first people to recognize something important get more tokens per ATTN than those who follow. It’s the opposite of how the web works. PageRank rewards the already-famous. This system rewards the people who find things first.

If the memory doesn’t attract further staking, the staker may take a loss. That’s the point. The signal is only meaningful because it costs something.

**​Promote -**Bring others in. When someone you referred earns as a creator, you earn 30% of what they make - as a bonus, not a deduction from them. It isn’t just a one time reward - it’s an ongoing share of the value they create. Find one serious reality mapper, and you benefit from everything they build on the platform.

The best promoters aren’t blasting referral links. They’re identifying people with real potential — journalists, photographers, activists, travelers, people who are already documenting the world and getting nothing for it except likes that don’t pay rent and bringing them into a system that actually rewards that.

Preserve reality as it is, let's make the internet real again.